AFF ANNOUNCES MITSUBISHI ELECTRIC AS THE NEW TITLE SPONSOR OF AFF MITSUBISHI ELECTRIC CUP 2022

Hanoi, 23 May 2022 - The ASEAN Football Federation (AFF) today announced an exciting new chapter for the AFF Championship with global leading integrated electronics and electrical equipment manufacturing company Mitsubishi Electric named as the new title sponsor of their flagship event. 

Scheduled to kick off this December, the 14th edition of ASEAN's biggest and most prestigious football competition will now be officially titled the AFF Mitsubishi Electric Cup 2022.

Brokered by AFF's exclusive commercial rights representative SPORTFIVE, this landmark deal comes on the back of Mitsubishi Electric's successful sponsorship of the most recent edition of the biennial tournament (held in late 2021) and will mark an important milestone as Mitsubishi Electric step into the title sponsorship role.

From its founding in 1921, Mitsubishi Electric has been at the forefront of Japan's technical ingenuity and product innovation and has continued to create a long list of 'firsts" and ground breaking new technologies that have shaped its business fields all around the world. With over 50 years' experience, Mitsubishi Electric Group has been providing reliable, high-quality products to homes, businesses and industries in the Asia Pacific region.

With the slogan that 'Together, we can build better", the title sponsorship of the AFF Mitsubishi Electric Cup 2022 is an extension of Mitsubishi Electric's aspirations to strengthen the relationships between players, fans and all their stakeholders to cultivate a sense of unity to deliver a successful event and contribute to the development of the region. In addition, as a diversified electric equipment manufacturer, Mitsubishi Electric Group aims to expand its business within the fast-growing Southeast Asia region, as well as contribute to the further development of the region by providing its diverse products, services and technologies.

As the Title Sponsor, Mitsubishi Electric will have the right to name the event and use the tournament event mark and official status across its marketing platforms and collateral. The brand will also benefit from significant brand exposure across the region - through being featured on the official tournament collateral, the event's digital channels, in-stadia TV commercials, perimeter advertising boards and product placements in every stadium where matches are held. In addition, Mitsubishi Electric will also have the right to be a presenting partner of the tournament's Most Valuable Player Award as well as carry out various digital and on-site activations such as the Player Escort Programme and the Trophy Tour.

May this festival of celebration bring you joy and peace. Selamat Hari Raya Aidilfitri.

Compliance Message from Noriyuki Shimizu, Group President of Global Strategic Planning & Marketing Group (GSG)

Mitsubishi Electric group is facing an emergency due to a series of quality and compliance issues that occurred last year. We believe that fiscal (FY) 22 will be an important year for us to regain the trust of the society and become an essential company for our society once again. I would like you to keep in mind the "Always Act with Integrity" in your daily work, and it is essential to create a safe and comfortable work environment in order to foster a corporate culture that can do the right thing. With the aim of “being able to speak up, tolerate failure, and create a culture of working together to solve problems,”

GSG will promote the following 3 initiatives in FY 22.

1. Activating positive and interactive communication and expanding it to the entire group,
2. Creating an environment in which we can focus on essential work by eliminating excessive work that has become a mere formality.
3. Trusting each other and sharing information widely and easily.

First, I would like you to promote communication reform, and try to make greetings, one-on-one meetings, small talk and consultation.  In addition, I would like to ask you to review your work style and consider whether you really need the work that you have been doing in the same way over the past years, and whether you really need the meetings that you have been doing regularly, in order to eliminate excessive work that has become a mere formality and create an environment where you can focus on essential work. We believe that these efforts will ultimately lead to thorough ethical compliance and build relationships of trust with all stakeholders.

Now is the time for us to come together and make our company even better.